{
  "schema": {
    "description": "Every article carries every metric below. basis is 'stated' (the guest said it; source links to the moment), 'calculated' (derived from stated values; note names the inputs) or 'unclear' (the guest did not give it). low/high hold a range; text holds free text.",
    "assumptions": {
      "weeks_per_year": 48,
      "days_per_week": 5,
      "queen_sq_in": 9000,
      "min_plausible_hourly": 20,
      "max_plausible_hourly": 300
    },
    "metrics": [
      {
        "key": "e2e_rate_sqin",
        "label": "Edge-to-edge rate",
        "group": "Pricing",
        "unit": "¢/sq in",
        "kind": "number"
      },
      {
        "key": "custom_rate_sqin",
        "label": "Custom rate",
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        "unit": "¢/sq in",
        "kind": "number"
      },
      {
        "key": "queen_price_e2e",
        "label": "Queen-size price, edge-to-edge",
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        "kind": "number"
      },
      {
        "key": "queen_price_custom",
        "label": "Queen-size price, custom",
        "group": "Pricing",
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        "kind": "number"
      },
      {
        "key": "avg_price_per_quilt",
        "label": "Average price per quilt",
        "group": "Pricing",
        "unit": "$",
        "kind": "number"
      },
      {
        "key": "tshirt_quilt_price",
        "label": "T-shirt quilt price",
        "group": "Pricing",
        "unit": "$",
        "kind": "number"
      },
      {
        "key": "thread_batting",
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        "group": "Pricing",
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        "kind": "text"
      },
      {
        "key": "quilts_per_year",
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        "kind": "number"
      },
      {
        "key": "backlog",
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      },
      {
        "key": "turnaround",
        "label": "Turnaround time",
        "group": "Volume and capacity",
        "unit": "weeks",
        "kind": "number"
      },
      {
        "key": "time_per_quilt_e2e",
        "label": "Time per quilt, edge-to-edge",
        "group": "Volume and capacity",
        "unit": "hours",
        "kind": "number"
      },
      {
        "key": "time_per_quilt_custom",
        "label": "Time per quilt, custom",
        "group": "Volume and capacity",
        "unit": "hours",
        "kind": "number"
      },
      {
        "key": "e2e_share",
        "label": "Edge-to-edge share of work",
        "group": "Volume and capacity",
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        "kind": "number"
      },
      {
        "key": "mail_in_share",
        "label": "Mail-in share",
        "group": "Volume and capacity",
        "unit": "%",
        "kind": "number"
      },
      {
        "key": "hours_per_week",
        "label": "Quilting hours per week",
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      },
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        "key": "hourly_rate",
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      {
        "key": "annual_revenue",
        "label": "Annual revenue (stated)",
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        "key": "revenue_per_machine",
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        "kind": "number"
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        "key": "annual_earnings_est",
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        "kind": "calculated"
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        "kind": "calculated"
      },
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        "key": "machine",
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        "kind": "text"
      },
      {
        "key": "machine_cost",
        "label": "Machine cost",
        "group": "Equipment",
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        "kind": "number"
      },
      {
        "key": "machine_payback",
        "label": "Machine payback (stated)",
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        "kind": "number"
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      {
        "key": "machine_payback_est",
        "label": "Machine payback (est.)",
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        "kind": "calculated"
      },
      {
        "key": "machines_count",
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        "kind": "number"
      },
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        "key": "studio_size",
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      },
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        "key": "years_in_business",
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        "kind": "number"
      },
      {
        "key": "years_quilting",
        "label": "Years quilting",
        "group": "Business profile",
        "unit": "years",
        "kind": "number"
      },
      {
        "key": "customers",
        "label": "Customers",
        "group": "Business profile",
        "unit": "",
        "kind": "number"
      }
    ]
  },
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    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 2.5,
      "high": 3.0,
      "text": null,
      "display": "2.5–3 ¢/sq in",
      "note": "Denise's stated edge-to-edge rate; sometimes bumps to 3¢/sq in",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": "https://www.youtube.com/watch?v=UMUSs9s3u7A&t=970s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
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      "kind": "number",
      "basis": "stated",
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      "high": null,
      "text": null,
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      "note": "Denise's starting custom rate; higher for more complex work",
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      "part": null,
      "guest": "Denise Fried",
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      "source": "https://www.youtube.com/watch?v=UMUSs9s3u7A&t=988s"
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 250.0,
      "high": 400.0,
      "text": null,
      "display": "$250–$400",
      "note": "Denise: typical custom price for queen, depends on complexity",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": "https://www.youtube.com/watch?v=UMUSs9s3u7A&t=1011s"
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "I do have batting. I usually carry the 80-20 white and natural. And then I also have wool available for larger quilts. Thinking about getting a poly blend for minky quilts.",
      "display": "I do have batting. I usually carry the 80-20 white and natural. And then I also have wool available for larger quilts. Thinking about getting a poly blend for minky quilts.",
      "note": "No info on thread charges; batting available for sale, types listed",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": "https://www.youtube.com/watch?v=UMUSs9s3u7A&t=1093s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 50.0,
      "high": null,
      "text": null,
      "display": "50 quilts",
      "note": "Before second machine; now higher, see below",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": "https://www.youtube.com/watch?v=UMUSs9s3u7A&t=1050s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 40.0,
      "high": null,
      "text": null,
      "display": "40 quilts",
      "note": "Denise: about 40 customer quilts waiting at one point",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": "https://www.youtube.com/watch?v=UMUSs9s3u7A&t=661s"
    },
    {
      "key": "turnaround",
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      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
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      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 12000.0,
      "high": null,
      "text": null,
      "display": "$12,000",
      "note": "Denise: last year was $12,000",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": "https://www.youtube.com/watch?v=UMUSs9s3u7A&t=1887s"
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "calculated",
      "low": 11200.0,
      "high": 13500.0,
      "text": null,
      "display": "$11,200–$13,500",
      "note": "quilts per year x edge-to-edge rate x 9000 sq in (queen)",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $11,200–$13,500; missing: hours per week",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Statler (26-inch at home), Statler Ascend (30-inch in town)",
      "display": "Gammill Statler (26-inch at home), Statler Ascend (30-inch in town)",
      "note": "Both are pre-owned; one at home, one in shop",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": "https://www.youtube.com/watch?v=UMUSs9s3u7A&t=1622s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $11,200–$13,500; missing: machine cost",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2",
      "note": "Denise currently runs two machines",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": "https://www.youtube.com/watch?v=UMUSs9s3u7A&t=214s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "stated",
      "low": 1100.0,
      "high": null,
      "text": null,
      "display": "1,100 sq ft",
      "note": "Studio above garage, 1100 sq ft",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": "https://www.youtube.com/watch?v=UMUSs9s3u7A&t=1402s"
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 3.0,
      "high": null,
      "text": null,
      "display": "3 years",
      "note": "Started quilting for customers in 2021; interview in 2024",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": "https://www.youtube.com/watch?v=UMUSs9s3u7A&t=176s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 20.0,
      "high": null,
      "text": null,
      "display": "20 years",
      "note": "Started quilting in 2004; interview in 2024",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": "https://www.youtube.com/watch?v=UMUSs9s3u7A&t=240s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 65.0,
      "high": null,
      "text": null,
      "display": "65",
      "note": "About 65 regular customers",
      "episode": 56,
      "part": null,
      "guest": "Denise Fried",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-56-starting-longarm-quilting-business-denise-fried/",
      "source": "https://www.youtube.com/watch?v=UMUSs9s3u7A&t=478s"
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 2.5,
      "high": 2.75,
      "text": null,
      "display": "2.5–2.8 ¢/sq in",
      "note": "¢/sq in; 2.5 for basic, 2.75 for most customers, as of 2023",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": "https://www.youtube.com/watch?v=ekbj2JjSVHI&t=1216s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "I sell batting at the same price as quilt shops; carry about 20 colors of 90\" minky; do not discount batting or undercut shops.",
      "display": "I sell batting at the same price as quilt shops; carry about 20 colors of 90\" minky; do not discount batting or undercut shops.",
      "note": "Batting and minky sold at retail, not discounted",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": "https://www.youtube.com/watch?v=ekbj2JjSVHI&t=1913s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 450.0,
      "high": null,
      "text": null,
      "display": "450 quilts",
      "note": "2023, working 4 days/week; busiest year not stated in quilts",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": "https://www.youtube.com/watch?v=ekbj2JjSVHI&t=1683s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "stated",
      "low": 4.0,
      "high": 12.0,
      "text": null,
      "display": "4–12 weeks",
      "note": "Currently about a month; sometimes up to 3 months",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": "https://www.youtube.com/watch?v=ekbj2JjSVHI&t=2262s"
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 75.0,
      "high": 80.0,
      "text": null,
      "display": "75–80 %",
      "note": "75-80% edge-to-edge, 20-25% custom",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": "https://www.youtube.com/watch?v=ekbj2JjSVHI&t=1096s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 32.0,
      "high": 50.0,
      "text": null,
      "display": "32–50 hours",
      "note": "Currently 32 hrs/wk (4 days); previously 45-50 hrs/wk at peak",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": "https://www.youtube.com/watch?v=ekbj2JjSVHI&t=834s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "stated",
      "low": 35.0,
      "high": null,
      "text": null,
      "display": "$35/hr",
      "note": "Custom work charged at $35/hr as of 2023; previously $30/hr",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": "https://www.youtube.com/watch?v=ekbj2JjSVHI&t=1717s"
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 59000.0,
      "high": 66000.0,
      "text": null,
      "display": "$59,000–$66,000",
      "note": "$66k in 2013/14 (peak, 2 machines); $59k in 2023 (4 days/wk)",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": "https://www.youtube.com/watch?v=ekbj2JjSVHI&t=1643s"
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 50000.0,
      "high": null,
      "text": null,
      "display": "$50,000",
      "note": "Below $50k in 2022 (took time off for move)",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": "https://www.youtube.com/watch?v=ekbj2JjSVHI&t=1732s"
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "calculated",
      "low": 101200.0,
      "high": 111400.0,
      "text": null,
      "display": "$101,200–$111,400",
      "note": "quilts per year x edge-to-edge rate x 9000 sq in (queen); at 32–50 hours a week",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "calculated",
      "low": 42.2,
      "high": 72.5,
      "text": null,
      "display": "$42–$72/hr",
      "note": "annual earnings (est.) / (32–50 hours a week x 48 weeks)",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Statler (original in 2010, second/newer in 2013, currently using 2013 model with Ascend upgrade)",
      "display": "Gammill Statler (original in 2010, second/newer in 2013, currently using 2013 model with Ascend upgrade)",
      "note": "Gammill Statler, upgraded to Ascend in 2023",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": "https://www.youtube.com/watch?v=ekbj2JjSVHI&t=349s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $101,200–$111,400; missing: machine cost",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": 2.0,
      "text": null,
      "display": "1–2",
      "note": "Had 2 machines 2013-2016; now 1 machine (since 2016 move)",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": "https://www.youtube.com/watch?v=ekbj2JjSVHI&t=305s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 14.0,
      "high": null,
      "text": null,
      "display": "14 years",
      "note": "Started business in 2010; interview in 2024",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": "https://www.youtube.com/watch?v=ekbj2JjSVHI&t=66s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 30,
      "part": null,
      "guest": "Jami Goto",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-30-starting-longarm-quilting-business-jami-goto/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2 ¢/sq in",
      "note": "Lisa's starting price for edge-to-edge is 2 cents per square inch",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": "https://www.youtube.com/watch?v=ojY5acOv0yQ&t=1476s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "I don't charge for any of that because I feel like I'm giving somebody a service, and I couldn't do that service without needle and thread. For me, it seems like it should be all included.",
      "display": "I don't charge for any of that because I feel like I'm giving somebody a service, and I couldn't do that service without needle and thread. For me, it seems like it should be all included.",
      "note": "Lisa includes thread, needles, bobbins, and loading in her base price; no extra charge",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": "https://www.youtube.com/watch?v=ojY5acOv0yQ&t=1513s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 52.0,
      "high": 104.0,
      "text": null,
      "display": "52–104 quilts",
      "note": "Lisa does 1-2 customer quilts per week",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": "https://www.youtube.com/watch?v=ojY5acOv0yQ&t=1228s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 0.0,
      "high": null,
      "text": null,
      "display": "0 quilts",
      "note": "Lisa says she does not have a queue/backlog for customer quilts",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": "https://www.youtube.com/watch?v=ojY5acOv0yQ&t=1215s"
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 100.0,
      "high": null,
      "text": null,
      "display": "100 %",
      "note": "Lisa says all her client quilts are edge-to-edge right now",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": "https://www.youtube.com/watch?v=ojY5acOv0yQ&t=1372s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 15.0,
      "high": 20.0,
      "text": null,
      "display": "15–20 hours",
      "note": "Lisa works 15-20 hours per week on customer quilting",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": "https://www.youtube.com/watch?v=ojY5acOv0yQ&t=1338s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "calculated",
      "low": 9400.0,
      "high": 18700.0,
      "text": null,
      "display": "$9,400–$18,700",
      "note": "quilts per year x edge-to-edge rate x 9000 sq in (queen); at 15–20 hours a week",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "calculated",
      "low": 9.8,
      "high": 26.0,
      "text": null,
      "display": "$10–$26/hr",
      "note": "annual earnings (est.) / (15–20 hours a week x 48 weeks); wide because both inputs are ranges",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Statler with Ascend retrofit, color purple",
      "display": "Gammill Statler with Ascend retrofit, color purple",
      "note": "Purchased used Gammill Statler, retrofitted with Ascend",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": "https://www.youtube.com/watch?v=ojY5acOv0yQ&t=399s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $9,400–$18,700; missing: machine cost",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "Lisa runs one longarm machine",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": "https://www.youtube.com/watch?v=ojY5acOv0yQ&t=399s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "stated",
      "low": 1200.0,
      "high": null,
      "text": null,
      "display": "1,200 sq ft",
      "note": "Studio is a 30x40 ft metal building",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": "https://www.youtube.com/watch?v=ojY5acOv0yQ&t=446s"
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1 year",
      "note": "Lisa started her business January 1st of the current year",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": "https://www.youtube.com/watch?v=ojY5acOv0yQ&t=492s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 20.0,
      "high": null,
      "text": null,
      "display": "20 years",
      "note": "Lisa started longarming about 20 years ago",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": "https://www.youtube.com/watch?v=ojY5acOv0yQ&t=82s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 63,
      "part": null,
      "guest": "Lisa Totty",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-63-starting-longarm-quilting-business-lisa-totty/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2 ¢/sq in",
      "note": "Karna's stated rate for edge-to-edge; 2 cents per square inch",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": "https://www.youtube.com/watch?v=pxMQl4obe8g&t=1349s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Thread is included in the 2 cents per square inch rate; batting is charged separately by the amount needed, cut from the roll (Hobbs 80/20 or Quilter's Dream).",
      "display": "Thread is included in the 2 cents per square inch rate; batting is charged separately by the amount needed, cut from the roll (Hobbs 80/20 or Quilter's Dream).",
      "note": "Thread included, batting extra; no thread/setup charge",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": "https://www.youtube.com/watch?v=pxMQl4obe8g&t=1473s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 855.0,
      "high": 900.0,
      "text": null,
      "display": "855–900 quilts",
      "note": "855 customer quilts in the last year, over 900 including store models; customer quilts only for this key",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": "https://www.youtube.com/watch?v=pxMQl4obe8g&t=1415s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 29.0,
      "high": 30.0,
      "text": null,
      "display": "29–30 quilts",
      "note": "Backlog reached 29-30 quilts during a machine outage; normally much lower due to fast turnaround",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": "https://www.youtube.com/watch?v=pxMQl4obe8g&t=1917s"
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "stated",
      "low": 0.4,
      "high": 0.7,
      "text": null,
      "display": "0.4–0.7 weeks",
      "note": "Stated turnaround is 3-5 days for customer quilts; stated in days",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": "https://www.youtube.com/watch?v=pxMQl4obe8g&t=1249s"
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 100.0,
      "high": null,
      "text": null,
      "display": "100 %",
      "note": "Karna states edge-to-edge is almost all of her work; custom is rarely accepted",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": "https://www.youtube.com/watch?v=pxMQl4obe8g&t=1308s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 45.0,
      "high": 54.0,
      "text": null,
      "display": "45–54 hours",
      "note": "Shop open 10-5:30 M-F, 10-4 Sat; Karna arrives by 9am, often works extra if behind; estimate 7.5x6=45, up to 9x6=54 hours/week",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": "https://www.youtube.com/watch?v=pxMQl4obe8g&t=1233s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "calculated",
      "low": 153900.0,
      "high": 162000.0,
      "text": null,
      "display": "$153,900–$162,000",
      "note": "quilts per year x edge-to-edge rate x 9000 sq in (queen); at 45–54 hours a week",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "calculated",
      "low": 59.4,
      "high": 75.0,
      "text": null,
      "display": "$59–$75/hr",
      "note": "annual earnings (est.) / (45–54 hours a week x 48 weeks)",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Two Gammill Statler longarms: both Optimum 30-inch, one upgraded to Ascend, both on-site at the quilt shop.",
      "display": "Two Gammill Statler longarms: both Optimum 30-inch, one upgraded to Ascend, both on-site at the quilt shop.",
      "note": "Both machines are Gammill Statler, 30-inch throat, one with Ascend upgrade",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": "https://www.youtube.com/watch?v=pxMQl4obe8g&t=243s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 4.0,
      "high": null,
      "text": null,
      "display": "4 years",
      "note": "First machine paid off in less than 4 years from customer quilting",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": "https://www.youtube.com/watch?v=pxMQl4obe8g&t=153s"
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $153,900–$162,000; missing: machine cost",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2",
      "note": "Runs two Statler longarms at the quilt shop",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": "https://www.youtube.com/watch?v=pxMQl4obe8g&t=661s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 17.0,
      "high": 18.0,
      "text": null,
      "display": "17–18 years",
      "note": "Started quilting for customers in 2007; interview in 2024",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": "https://www.youtube.com/watch?v=pxMQl4obe8g&t=159s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 49,
      "part": null,
      "guest": "Karna Lackey",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-49-how-much-to-charge-longarm-karna-lackey/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 110.0,
      "high": null,
      "text": null,
      "display": "$110",
      "note": "Sue: $150 NZD for queen E2E, about $110 USD",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": "https://www.youtube.com/watch?v=_Imql-S5khs&t=1312s"
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "They sell batting and thread in the shop; have a large selection of wide backers and battings (wool, polyester, cotton, bamboo). Sometimes donate batting/backing for charity quilts. No detail on how thread/batting are charged for customer quilts.",
      "display": "They sell batting and thread in the shop; have a large selection of wide backers and battings (wool, polyester, cotton, bamboo). Sometimes donate batting/backing for charity quilts. No detail on how thread/batting are charged for customer quilts.",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": "https://www.youtube.com/watch?v=_Imql-S5khs&t=1501s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 900.0,
      "high": 1200.0,
      "text": null,
      "display": "900–1,200 quilts",
      "note": "Sue: currently about 900/year, previously up to 1200/year",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": "https://www.youtube.com/watch?v=_Imql-S5khs&t=739s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 25.0,
      "high": 70.0,
      "text": null,
      "display": "25–70 quilts",
      "note": "Sue: 25 waiting currently, up to 70 at busy times",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": "https://www.youtube.com/watch?v=_Imql-S5khs&t=1754s"
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": 1.4,
      "text": null,
      "display": "1–1.4 weeks",
      "note": "Sue: E2E 1 week (sometimes up to 10 days), custom 4-6 weeks",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": "https://www.youtube.com/watch?v=_Imql-S5khs&t=1784s"
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 80.0,
      "high": null,
      "text": null,
      "display": "80 %",
      "note": "Sue: 80% E2E, 20% custom",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": "https://www.youtube.com/watch?v=_Imql-S5khs&t=1280s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 55.0,
      "high": 60.0,
      "text": null,
      "display": "55–60 hours",
      "note": "Sue: 30 hrs/week on longarms, 55-60 hrs/week total in shop/business",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": "https://www.youtube.com/watch?v=_Imql-S5khs&t=1218s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "calculated",
      "low": 99000.0,
      "high": 132000.0,
      "text": null,
      "display": "$99,000–$132,000",
      "note": "quilts per year x queen-size edge-to-edge price; at 55–60 hours a week",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "calculated",
      "low": 34.4,
      "high": 50.0,
      "text": null,
      "display": "$34–$50/hr",
      "note": "annual earnings (est.) / (55–60 hours a week x 48 weeks)",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Four Gammill longarms; original was hand-guided, later upgraded; two run by Sue, two by assistant Jenny; all Gammill brand.",
      "display": "Four Gammill longarms; original was hand-guided, later upgraded; two run by Sue, two by assistant Jenny; all Gammill brand.",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": "https://www.youtube.com/watch?v=_Imql-S5khs&t=171s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $99,000–$132,000; missing: machine cost",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 4.0,
      "high": null,
      "text": null,
      "display": "4",
      "note": "Sue: 4 Gammill longarms",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": "https://www.youtube.com/watch?v=_Imql-S5khs&t=171s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 24.0,
      "high": null,
      "text": null,
      "display": "24 years",
      "note": "Sue: longarming for 24 years (since 2000)",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": "https://www.youtube.com/watch?v=_Imql-S5khs&t=196s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 26.0,
      "high": null,
      "text": null,
      "display": "26 years",
      "note": "Sue: started quilting in 1998",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": "https://www.youtube.com/watch?v=_Imql-S5khs&t=363s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 39,
      "part": null,
      "guest": "Shanon Peters & Sue Burnett",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-39-starting-longarm-quilting-business-busy-bee/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Thread fee is added based on the number of square inches (e.g., $5, $7, $9, $12 depending on size). Batting is charged at normal retail price for the amount required. California sales tax is charged on the total. Pattern fee is also added to every quilt, regardless of whether a new pattern is purchased.",
      "display": "Thread fee is added based on the number of square inches (e.g., $5, $7, $9, $12 depending on size). Batting is charged at normal retail price for the amount required. California sales tax is charged on the total. Pattern fee is also added to every quilt, regardless of whether a new pattern is purchased.",
      "note": "Describes thread, batting, and pattern fee structure",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": "https://www.youtube.com/watch?v=YK23W3VIFOI&t=1227s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 300.0,
      "high": 450.0,
      "text": null,
      "display": "300–450 quilts",
      "note": "100 quilts in 3 months; averaging 1–1.5 per day; extrapolated to annualized rate",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": "https://www.youtube.com/watch?v=YK23W3VIFOI&t=1011s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 10.0,
      "high": 15.0,
      "text": null,
      "display": "10–15 quilts",
      "note": "Constant backlog of customer quilts waiting",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": "https://www.youtube.com/watch?v=YK23W3VIFOI&t=296s"
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 3.0,
      "high": 4.0,
      "text": null,
      "display": "3–4 hours",
      "note": "Staff run machine for 3–4 hours per quilt",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": "https://www.youtube.com/watch?v=YK23W3VIFOI&t=1027s"
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 100.0,
      "high": null,
      "text": null,
      "display": "100 %",
      "note": "Only edge-to-edge work done at this time",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": "https://www.youtube.com/watch?v=YK23W3VIFOI&t=283s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 20.0,
      "high": null,
      "text": null,
      "display": "20 hours",
      "note": "Owner personally tries to do 20 hours/week on the machine; total staff hours not precisely stated",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": "https://www.youtube.com/watch?v=YK23W3VIFOI&t=2072s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilts per year 300–450 quilts; missing: a price (average price per quilt, queen-size edge-to-edge price, or edge-to-edge rate); or, alternatively, have: quilting hours per week 20 hours; missing: a stated hourly rate",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilting hours per week 20 hours; missing: annual earnings (est.)",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Optimum Statler, 30-inch throat, 12-foot table, computerized",
      "display": "Gammill Optimum Statler, 30-inch throat, 12-foot table, computerized",
      "note": "Describes the longarm in use",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": "https://www.youtube.com/watch?v=YK23W3VIFOI&t=317s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "One longarm in use",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": "https://www.youtube.com/watch?v=YK23W3VIFOI&t=259s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 21.0,
      "high": null,
      "text": null,
      "display": "21 years",
      "note": "Quilt shop in business since 2004",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": "https://www.youtube.com/watch?v=YK23W3VIFOI&t=89s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 10.0,
      "high": null,
      "text": null,
      "display": "10 years",
      "note": "Wife had been quilting for 10 years at time of shop purchase; Jerry started later",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": "https://www.youtube.com/watch?v=YK23W3VIFOI&t=106s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 59,
      "part": null,
      "guest": "Jerry Peterson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-59-starting-longarm-quilting-business-jerry-peterson/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 200.0,
      "high": 230.0,
      "text": null,
      "display": "$200–$230",
      "note": "Sandy's estimate for queen edge-to-edge, may be higher with batting",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": "https://www.youtube.com/watch?v=VmE6BCvhAxc&t=1980s"
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Customers may provide their own batting or purchase from Sandy; she mainly uses bamboo/cotton, also Hobbs 80/20 if requested. She does not provide backing fabric except by special request and charges for it.",
      "display": "Customers may provide their own batting or purchase from Sandy; she mainly uses bamboo/cotton, also Hobbs 80/20 if requested. She does not provide backing fabric except by special request and charges for it.",
      "note": "Batting available for purchase; customers can provide their own. No mention of thread charges.",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": "https://www.youtube.com/watch?v=VmE6BCvhAxc&t=2012s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 168.0,
      "high": null,
      "text": null,
      "display": "168 quilts",
      "note": "168 customer quilts quilted in the last year (2023)",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": "https://www.youtube.com/watch?v=VmE6BCvhAxc&t=2055s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": 3.0,
      "text": null,
      "display": "2–3 weeks",
      "note": "Sandy aims for 2-3 week turnaround as a business practice",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": "https://www.youtube.com/watch?v=VmE6BCvhAxc&t=2760s"
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 90.0,
      "high": null,
      "text": null,
      "display": "90 %",
      "note": "Majority of work is edge-to-edge; Sandy is just starting to do some custom",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": "https://www.youtube.com/watch?v=VmE6BCvhAxc&t=1722s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 15.0,
      "high": 20.0,
      "text": null,
      "display": "15–20 hours",
      "note": "15-20 hours/week on quilting business, varies by season",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": "https://www.youtube.com/watch?v=VmE6BCvhAxc&t=1674s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "calculated",
      "low": 33600.0,
      "high": 38600.0,
      "text": null,
      "display": "$33,600–$38,600",
      "note": "quilts per year x queen-size edge-to-edge price; at 15–20 hours a week",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "calculated",
      "low": 35.0,
      "high": 53.7,
      "text": null,
      "display": "$35–$54/hr",
      "note": "annual earnings (est.) / (15–20 hours a week x 48 weeks)",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Classic 26\" throat, 14' table (original); upgraded to Vision, then Vision 2, now Gammill Ascend (main machine); second machine is Vision 2 at daughter's house",
      "display": "Gammill Classic 26\" throat, 14' table (original); upgraded to Vision, then Vision 2, now Gammill Ascend (main machine); second machine is Vision 2 at daughter's house",
      "note": "Main machine is Gammill Ascend, also has Vision 2 at daughter's house",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": "https://www.youtube.com/watch?v=VmE6BCvhAxc&t=535s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $33,600–$38,600; missing: machine cost",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2",
      "note": "Two machines: one at home (Ascend), one at daughter's (Vision 2)",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": "https://www.youtube.com/watch?v=VmE6BCvhAxc&t=1049s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 15.0,
      "high": null,
      "text": null,
      "display": "15 years",
      "note": "15 years in business (since 2010)",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": "https://www.youtube.com/watch?v=VmE6BCvhAxc&t=172s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 18.0,
      "high": null,
      "text": null,
      "display": "18 years",
      "note": "18 years quilting total",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": "https://www.youtube.com/watch?v=VmE6BCvhAxc&t=175s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 55,
      "part": null,
      "guest": "Sandy Kuhl",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-55-starting-longarm-quilting-business-sandy-kuhl/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 175.0,
      "high": 200.0,
      "text": null,
      "display": "$175–$200",
      "note": "Don's typical price for an average queen, not super dense; context suggests this is for edge-to-edge",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": "https://www.youtube.com/watch?v=lOE9tVWm2Co&t=1098s"
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "I do batting, but I don't do the backing fabrics, just the battings. I welcome them to bring whatever they want to as well. Many bring their own.",
      "display": "I do batting, but I don't do the backing fabrics, just the battings. I welcome them to bring whatever they want to as well. Many bring their own.",
      "note": "Batting available for sale, customers may bring their own; no mention of thread charges.",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": "https://www.youtube.com/watch?v=lOE9tVWm2Co&t=1183s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 200.0,
      "high": null,
      "text": null,
      "display": "200 quilts",
      "note": "Largest amount in a year was probably a couple hundred; no average stated.",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": "https://www.youtube.com/watch?v=lOE9tVWm2Co&t=1137s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 6.0,
      "high": 8.0,
      "text": null,
      "display": "6–8 quilts",
      "note": "Early backlog after starting business; later reached 6 months. No current figure.",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": "https://www.youtube.com/watch?v=lOE9tVWm2Co&t=547s"
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 50.0,
      "high": null,
      "text": null,
      "display": "50 hours",
      "note": "Most expensive custom quilt took about 50 hours; not a typical value.",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": "https://www.youtube.com/watch?v=lOE9tVWm2Co&t=1051s"
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 15.0,
      "high": 20.0,
      "text": null,
      "display": "15–20 hours",
      "note": "While teaching full-time, spent 15-20 hours/week on quilting; current hours vary depending on travel for Gammill.",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": "https://www.youtube.com/watch?v=lOE9tVWm2Co&t=673s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "calculated",
      "low": 35000.0,
      "high": 40000.0,
      "text": null,
      "display": "$35,000–$40,000",
      "note": "quilts per year x queen-size edge-to-edge price; at 15–20 hours a week",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "calculated",
      "low": 36.5,
      "high": 55.6,
      "text": null,
      "display": "$36–$56/hr",
      "note": "annual earnings (est.) / (15–20 hours a week x 48 weeks)",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Started with a non-Gammill, stitch-regulated, hand-guided machine for ~19 years; switched to a Gammill Statler (computerized) less than a year ago.",
      "display": "Started with a non-Gammill, stitch-regulated, hand-guided machine for ~19 years; switched to a Gammill Statler (computerized) less than a year ago.",
      "note": "No specific model, throat, or table size stated.",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": "https://www.youtube.com/watch?v=lOE9tVWm2Co&t=220s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $35,000–$40,000; missing: machine cost",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "One machine at a time; upgraded to Statler.",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": "https://www.youtube.com/watch?v=lOE9tVWm2Co&t=188s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 20.0,
      "high": null,
      "text": null,
      "display": "20 years",
      "note": "A little over 20 years in business.",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": "https://www.youtube.com/watch?v=lOE9tVWm2Co&t=136s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 20.0,
      "high": null,
      "text": null,
      "display": "20 years",
      "note": "A little over 20 years quilting (started with business).",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": "https://www.youtube.com/watch?v=lOE9tVWm2Co&t=136s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 54,
      "part": null,
      "guest": "Don Sutcliffe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-54-starting-longarm-quilting-business-don-sutcliffe/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 2.5,
      "high": null,
      "text": null,
      "display": "2.5 ¢/sq in",
      "note": "Cynthia's stated typical area rate for edge-to-edge in her area",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": "https://www.youtube.com/watch?v=hVpMisLBXlQ&t=1215s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 3.0,
      "high": 3.5,
      "text": null,
      "display": "3–3.5 ¢/sq in",
      "note": "Cynthia's stated range for custom work, depending on complexity",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": "https://www.youtube.com/watch?v=hVpMisLBXlQ&t=1432s"
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "No explicit mention of thread or batting charges; $25 to fix a back or put binding on front, full binding sent to a friend for hand stitching (price not stated).",
      "display": "No explicit mention of thread or batting charges; $25 to fix a back or put binding on front, full binding sent to a friend for hand stitching (price not stated).",
      "note": "Thread/batting charges not specified; binding and back repair $25 each",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": "https://www.youtube.com/watch?v=hVpMisLBXlQ&t=1220s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "stated",
      "low": 0.3,
      "high": 5.0,
      "text": null,
      "display": "0.3–5 weeks",
      "note": "Turnaround ranges from a couple hours to 4-5 weeks depending on project",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": "https://www.youtube.com/watch?v=hVpMisLBXlQ&t=1682s"
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 90.0,
      "high": null,
      "text": null,
      "display": "90 %",
      "note": "Cynthia: 90% of work is edge-to-edge",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": "https://www.youtube.com/watch?v=hVpMisLBXlQ&t=1355s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 20.0,
      "high": null,
      "text": null,
      "display": "20 hours",
      "note": "Cynthia: about 20 hours per weekend on quilting business",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": "https://www.youtube.com/watch?v=hVpMisLBXlQ&t=1154s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: edge-to-edge rate 2.5 ¢/sq in; missing: quilts per year; or, alternatively, have: quilting hours per week 20 hours; missing: a stated hourly rate",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilting hours per week 20 hours; missing: annual earnings (est.)",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Statler, 30 inch throat, 12 foot table; previously HQ16",
      "display": "Gammill Statler, 30 inch throat, 12 foot table; previously HQ16",
      "note": "Current machine since 2018",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": "https://www.youtube.com/watch?v=hVpMisLBXlQ&t=79s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "One Gammill Statler in use",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": "https://www.youtube.com/watch?v=hVpMisLBXlQ&t=558s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 6.0,
      "high": null,
      "text": null,
      "display": "6 years",
      "note": "Business started after getting Statler in 2018; episode in 2024",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": "https://www.youtube.com/watch?v=hVpMisLBXlQ&t=79s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 16.0,
      "high": null,
      "text": null,
      "display": "16 years",
      "note": "Cynthia: 16 years quilting at all",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": "https://www.youtube.com/watch?v=hVpMisLBXlQ&t=65s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 46,
      "part": null,
      "guest": "Cynthia Wheeler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-46-starting-longarm-quilting-business-cynthia-wheeler/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2 ¢/sq in",
      "note": "Charlene's current edge-to-edge rate, stated as 2 cents per square inch",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": "https://www.youtube.com/watch?v=mRoJvLPDdy0&t=1133s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "I buy my batting wholesale and sell it to clients; I also sell thread and notions, but only to my clients, not the public.",
      "display": "I buy my batting wholesale and sell it to clients; I also sell thread and notions, but only to my clients, not the public.",
      "note": "Charlene describes selling batting, thread, and some fabric to clients",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": "https://www.youtube.com/watch?v=mRoJvLPDdy0&t=1608s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 600.0,
      "high": 720.0,
      "text": null,
      "display": "600–720 quilts",
      "note": "Charlene states 50-60 customer quilts per month, so 600-720 per year",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": "https://www.youtube.com/watch?v=mRoJvLPDdy0&t=1511s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": 3.0,
      "text": null,
      "display": "2–3 weeks",
      "note": "Charlene says her turnaround is 2-3 weeks",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": "https://www.youtube.com/watch?v=mRoJvLPDdy0&t=2021s"
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": 4.0,
      "text": null,
      "display": "2–4 hours",
      "note": "Charlene says 2-4 hours per quilt depending on size and density",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": "https://www.youtube.com/watch?v=mRoJvLPDdy0&t=841s"
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 98.0,
      "high": 100.0,
      "text": null,
      "display": "98–100 %",
      "note": "Charlene says she quit doing custom except for a couple of special clients",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": "https://www.youtube.com/watch?v=mRoJvLPDdy0&t=1068s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 60.0,
      "high": 70.0,
      "text": null,
      "display": "60–70 hours",
      "note": "Charlene says she works 6-7 days a week, about 10 hours a day",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": "https://www.youtube.com/watch?v=mRoJvLPDdy0&t=756s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "calculated",
      "low": 108000.0,
      "high": 129600.0,
      "text": null,
      "display": "$108,000–$129,600",
      "note": "quilts per year x edge-to-edge rate x 9000 sq in (queen); at 60–70 hours a week",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "calculated",
      "low": 32.1,
      "high": 45.0,
      "text": null,
      "display": "$32–$45/hr",
      "note": "annual earnings (est.) / (60–70 hours a week x 48 weeks)",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Optimum with 14 foot table, computerized (Statler, later Ascend upgrade)",
      "display": "Gammill Optimum with 14 foot table, computerized (Statler, later Ascend upgrade)",
      "note": "Charlene's only machine, purchased new, upgraded to Ascend",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": "https://www.youtube.com/watch?v=mRoJvLPDdy0&t=480s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $108,000–$129,600; missing: machine cost",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "Charlene has only one machine",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": "https://www.youtube.com/watch?v=mRoJvLPDdy0&t=546s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 13.0,
      "high": null,
      "text": null,
      "display": "13 years",
      "note": "Charlene says she has been longarming for a little over 13 years",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": "https://www.youtube.com/watch?v=mRoJvLPDdy0&t=84s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 45,
      "part": null,
      "guest": "Charlene Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-45-how-much-to-charge-longarm-charlene-smith/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 3.0,
      "high": null,
      "text": null,
      "display": "3 ¢/sq in",
      "note": "Jeri's current rate for edge-to-edge; 2.5 cents per square inch; stated as 0.03¢ per sq in, read as a decimal slip and corrected",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": "https://www.youtube.com/watch?v=wjBVOaR4k9I&t=1077s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Includes setup and white thread in base rate; colored or variegated thread is extra, charged per bobbin.",
      "display": "Includes setup and white thread in base rate; colored or variegated thread is extra, charged per bobbin.",
      "note": "Thread included for white; extra for colored/variegated. Batting not mentioned.",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": "https://www.youtube.com/watch?v=wjBVOaR4k9I&t=1626s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 80.0,
      "high": 256.0,
      "text": null,
      "display": "80–256 quilts",
      "note": "256 quilts two years ago, 80 so far this year (year not specified, but context is recent years)",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": "https://www.youtube.com/watch?v=wjBVOaR4k9I&t=1142s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1 week",
      "note": "Jeri tries to keep turnaround within a week",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": "https://www.youtube.com/watch?v=wjBVOaR4k9I&t=1181s"
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 100.0,
      "high": null,
      "text": null,
      "display": "100 %",
      "note": "Jeri says she hardly does any freestyle/custom anymore; almost all work is edge-to-edge",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": "https://www.youtube.com/watch?v=wjBVOaR4k9I&t=1023s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "calculated",
      "low": 21600.0,
      "high": 69100.0,
      "text": null,
      "display": "$21,600–$69,100",
      "note": "quilts per year x edge-to-edge rate x 9000 sq in (queen)",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $21,600–$69,100; missing: hours per week",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Started with industrial longarm (1976), now has Gammill (upgraded to Statler, hand-guided and computerized, non-stitch regulated originally, Statler retrofit 4 years ago)",
      "display": "Started with industrial longarm (1976), now has Gammill (upgraded to Statler, hand-guided and computerized, non-stitch regulated originally, Statler retrofit 4 years ago)",
      "note": "Gammill, Statler retrofit, hand-guided and computerized",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": "https://www.youtube.com/watch?v=wjBVOaR4k9I&t=575s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 2500.0,
      "high": null,
      "text": null,
      "display": "$2,500",
      "note": "Paid $2,500 for first longarm in 1976; no price given for Gammill or Statler upgrade",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": "https://www.youtube.com/watch?v=wjBVOaR4k9I&t=268s"
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "calculated",
      "low": 0.0,
      "high": 0.1,
      "text": null,
      "display": "0–0.1 years",
      "note": "machine cost / annual earnings (est.)",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "One Gammill, upgraded over time",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": "https://www.youtube.com/watch?v=wjBVOaR4k9I&t=583s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 45.0,
      "high": null,
      "text": null,
      "display": "45 years",
      "note": "45 years in business as of interview",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": "https://www.youtube.com/watch?v=wjBVOaR4k9I&t=797s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 45.0,
      "high": null,
      "text": null,
      "display": "45 years",
      "note": "Started longarm quilting in 1976",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": "https://www.youtube.com/watch?v=wjBVOaR4k9I&t=797s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 40,
      "part": null,
      "guest": "Jeri Soens",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-40-starting-longarm-quilting-business-jeri-soens/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 3.5,
      "high": null,
      "text": null,
      "display": "3.5 ¢/sq in",
      "note": "Current base rate in Washington, stated by Norma",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": "https://www.youtube.com/watch?v=ljAR0yAg8_k&t=2141s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Batting charged at store rates, bought wholesale; thread charged by the bobbin.",
      "display": "Batting charged at store rates, bought wholesale; thread charged by the bobbin.",
      "note": "Norma describes charging batting at store rates and thread by the bobbin",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": "https://www.youtube.com/watch?v=ljAR0yAg8_k&t=1882s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 220.0,
      "high": null,
      "text": null,
      "display": "220 quilts",
      "note": "2019 figure, best available annual volume stated",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": "https://www.youtube.com/watch?v=ljAR0yAg8_k&t=1337s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": 3.0,
      "text": null,
      "display": "2–3 weeks",
      "note": "Current turnaround in Washington, stated as 2-3 weeks",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": "https://www.youtube.com/watch?v=ljAR0yAg8_k&t=1194s"
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 90.0,
      "high": null,
      "text": null,
      "display": "90 %",
      "note": "Norma states 90% of business is edge-to-edge",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": "https://www.youtube.com/watch?v=ljAR0yAg8_k&t=1014s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "stated",
      "low": 35.0,
      "high": null,
      "text": null,
      "display": "$35/hr",
      "note": "Custom work charged at $35/hour",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": "https://www.youtube.com/watch?v=ljAR0yAg8_k&t=2022s"
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "calculated",
      "low": 69300.0,
      "high": null,
      "text": null,
      "display": "$69,300",
      "note": "quilts per year x edge-to-edge rate x 9000 sq in (queen)",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $69,300; missing: hours per week",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Statler Ascend (current); previously Gammill Statler; previously Baby Lock Crown Jewel (computerized)",
      "display": "Gammill Statler Ascend (current); previously Gammill Statler; previously Baby Lock Crown Jewel (computerized)",
      "note": "Norma's current and past longarms described",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": "https://www.youtube.com/watch?v=ljAR0yAg8_k&t=869s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $69,300; missing: machine cost",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "Norma states she runs one machine at a time",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": "https://www.youtube.com/watch?v=ljAR0yAg8_k&t=790s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 8.0,
      "high": null,
      "text": null,
      "display": "8 years",
      "note": "Started quilting for pay in 2016, as stated",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": "https://www.youtube.com/watch?v=ljAR0yAg8_k&t=333s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 23.0,
      "high": null,
      "text": null,
      "display": "23 years",
      "note": "Started quilting in 2001",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": "https://www.youtube.com/watch?v=ljAR0yAg8_k&t=120s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 38,
      "part": null,
      "guest": "Norma Stark",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-38-starting-longarm-quilting-business-norma-stark/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 2.1,
      "high": 2.25,
      "text": null,
      "display": "2.1–2.2 ¢/sq in",
      "note": "Alex's stated rate: 2.1¢/sq in if customer supplies batting, 2.25¢/sq in if Alex supplies batting",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": "https://www.youtube.com/watch?v=nwAmkwpp6Dw&t=2010s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 5.0,
      "high": 10.0,
      "text": null,
      "display": "5–10 ¢/sq in",
      "note": "Alex: custom rates vary by density and method; has charged 5¢, 7¢, and 10¢/sq in for different customs; stated as 0.05–0.1¢ per sq in, read as a decimal slip and corrected",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": "https://www.youtube.com/watch?v=nwAmkwpp6Dw&t=2136s"
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Edge-to-edge rate is higher if Alex supplies batting (2.25¢/sq in vs 2.1¢/sq in). No explicit thread charge policy stated.",
      "display": "Edge-to-edge rate is higher if Alex supplies batting (2.25¢/sq in vs 2.1¢/sq in). No explicit thread charge policy stated.",
      "note": "Batting included in higher E2E rate; thread not separately detailed",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": "https://www.youtube.com/watch?v=nwAmkwpp6Dw&t=2010s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 13.0,
      "high": null,
      "text": null,
      "display": "13 quilts",
      "note": "Alex: 'at one point I had 13 quilts at my house'",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": "https://www.youtube.com/watch?v=nwAmkwpp6Dw&t=1920s"
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 20.0,
      "high": 30.0,
      "text": null,
      "display": "20–30 hours",
      "note": "Alex: 'I spend probably like I want to say 20 to 30 hours a week' on customer quilts",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": "https://www.youtube.com/watch?v=nwAmkwpp6Dw&t=1447s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: edge-to-edge rate 2.1–2.2 ¢/sq in; missing: quilts per year; or, alternatively, have: quilting hours per week 20–30 hours; missing: a stated hourly rate",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilting hours per week 20–30 hours; missing: annual earnings (est.)",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "2016 Gammill Statler, snappers, bobbin winder, light bar, 40 bobbins",
      "display": "2016 Gammill Statler, snappers, bobbin winder, light bar, 40 bobbins",
      "note": "Alex's machine as described",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": "https://www.youtube.com/watch?v=nwAmkwpp6Dw&t=597s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 27000.0,
      "high": null,
      "text": null,
      "display": "$27,000",
      "note": "Alex: 'I bought mine for 27,000'",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": "https://www.youtube.com/watch?v=nwAmkwpp6Dw&t=1216s"
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: machine cost $27,000; missing: annual earnings (est.)",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "Alex: 'because you have just one machine'",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": "https://www.youtube.com/watch?v=nwAmkwpp6Dw&t=1971s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2 years",
      "note": "Alex: 'I've been long arming for two years'",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": "https://www.youtube.com/watch?v=nwAmkwpp6Dw&t=192s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 6.0,
      "high": null,
      "text": null,
      "display": "6 years",
      "note": "Alex: 'I've actually only known quilting existed in the last six [years]'; started quilting then",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": "https://www.youtube.com/watch?v=nwAmkwpp6Dw&t=199s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 34,
      "part": null,
      "guest": "Alex Wilhelm",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-34-starting-longarm-quilting-business-alex-wilhelm/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 200.0,
      "high": 500.0,
      "text": null,
      "display": "$200–$500",
      "note": "Trudy: light custom queen $200-250, heavy custom queen $500",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": "https://www.youtube.com/watch?v=RK-KEgG6l4M&t=2621s"
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Considering charging per bobbin; no specific info on thread/batting charges given.",
      "display": "Considering charging per bobbin; no specific info on thread/batting charges given.",
      "note": "Trudy mentions considering per-bobbin charge, no details on thread/batting fees.",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": "https://www.youtube.com/watch?v=RK-KEgG6l4M&t=2600s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2 weeks",
      "note": "Trudy: usually gives a 2 week turnaround, sometimes longer if busy",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": "https://www.youtube.com/watch?v=RK-KEgG6l4M&t=2298s"
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 50.0,
      "high": null,
      "text": null,
      "display": "50 %",
      "note": "Trudy: about 50-50 edge-to-edge vs custom",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": "https://www.youtube.com/watch?v=RK-KEgG6l4M&t=2344s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 30.0,
      "high": null,
      "text": null,
      "display": "30 hours",
      "note": "Trudy: limits to 6 hours/day, 5 days/week",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": "https://www.youtube.com/watch?v=RK-KEgG6l4M&t=2111s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 10000.0,
      "high": 22000.0,
      "text": null,
      "display": "$10,000–$22,000",
      "note": "Trudy: first year $10,000, best year (COVID) $22,000",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": "https://www.youtube.com/watch?v=RK-KEgG6l4M&t=2976s"
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 10000.0,
      "high": null,
      "text": null,
      "display": "$10,000",
      "note": "Trudy: first year $10,000",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": "https://www.youtube.com/watch?v=RK-KEgG6l4M&t=2982s"
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: quilts per year and a price (average price per quilt, queen-size edge-to-edge price, or edge-to-edge rate); or, alternatively, have: quilting hours per week 30 hours; missing: a stated hourly rate",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilting hours per week 30 hours; missing: annual earnings (est.)",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Statler, purchased 2011, computerized; single machine, no size stated.",
      "display": "Gammill Statler, purchased 2011, computerized; single machine, no size stated.",
      "note": "Trudy: Gammill Statler, still has same one since 2011",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": "https://www.youtube.com/watch?v=RK-KEgG6l4M&t=1278s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "Trudy: one Gammill Statler",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": "https://www.youtube.com/watch?v=RK-KEgG6l4M&t=1282s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 13.0,
      "high": null,
      "text": null,
      "display": "13 years",
      "note": "Trudy: started business in 2011, interview in 2024",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": "https://www.youtube.com/watch?v=RK-KEgG6l4M&t=2011s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 31,
      "part": null,
      "guest": "Trudy Cleveland",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-31-starting-longarm-quilting-business-trudy-cleveland/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 1.75,
      "high": null,
      "text": null,
      "display": "1.8 ¢/sq in",
      "note": "Christine's current edge-to-edge rate; stated going up to 2¢ soon",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": "https://www.youtube.com/watch?v=HyiXYb3_lPs&t=1882s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Has all types of batting available (bamboo, green, 80/20, wool, cotton, puff poly); does not specify how thread or batting are charged to customers.",
      "display": "Has all types of batting available (bamboo, green, 80/20, wool, cotton, puff poly); does not specify how thread or batting are charged to customers.",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": "https://www.youtube.com/watch?v=HyiXYb3_lPs&t=2094s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2 weeks",
      "note": "Current turnaround time for customer quilts; Christine states she returns quilts within two weeks",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": "https://www.youtube.com/watch?v=HyiXYb3_lPs&t=1067s"
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 50.0,
      "high": null,
      "text": null,
      "display": "50 hours",
      "note": "Christine's stated hours per week spent at the shop; says she is always working on the business",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": "https://www.youtube.com/watch?v=HyiXYb3_lPs&t=1255s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: edge-to-edge rate 1.8 ¢/sq in; missing: quilts per year; or, alternatively, have: quilting hours per week 50 hours; missing: a stated hourly rate",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilting hours per week 50 hours; missing: annual earnings (est.)",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Ascend (brand new); second Ascend ordered; uses Gammill laptop and Creative Studio software",
      "display": "Gammill Ascend (brand new); second Ascend ordered; uses Gammill laptop and Creative Studio software",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": "https://www.youtube.com/watch?v=HyiXYb3_lPs&t=414s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 3.0,
      "high": null,
      "text": null,
      "display": "3 years",
      "note": "Christine estimates both machines will be paid off in about three years",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": "https://www.youtube.com/watch?v=HyiXYb3_lPs&t=1513s"
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": 2.0,
      "text": null,
      "display": "1–2",
      "note": "One Ascend in use, second just ordered",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": "https://www.youtube.com/watch?v=HyiXYb3_lPs&t=421s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 0.0,
      "high": 1.0,
      "text": null,
      "display": "0–1 years",
      "note": "Opened shop in October, interview is about 7 months later",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": "https://www.youtube.com/watch?v=HyiXYb3_lPs&t=454s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 10.0,
      "high": 11.0,
      "text": null,
      "display": "10–11 years",
      "note": "Started quilting in 2013, interview in 2023/2024",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": "https://www.youtube.com/watch?v=HyiXYb3_lPs&t=178s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 62,
      "part": null,
      "guest": "Christine Duvall",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-62-starting-longarm-quilting-business-christine-duvall/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 2.5,
      "high": null,
      "text": null,
      "display": "2.5 ¢/sq in",
      "note": "Deborah's stated rate, Canadian cents per sq in, for edge-to-edge",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": "https://www.youtube.com/watch?v=18claPxj3TY&t=1386s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 170.0,
      "high": null,
      "text": null,
      "display": "$170",
      "note": "Deborah's stated price for 80x80in (queen) edge-to-edge, in Canadian dollars",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": "https://www.youtube.com/watch?v=18claPxj3TY&t=1372s"
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "I sell everything that is involved in longarming. When they come they can get their battings here, all different kinds, they can get their wide backs, I carry fireside flannels, cottons, I also carry notions still if they, I just, I bring in notions for them.",
      "display": "I sell everything that is involved in longarming. When they come they can get their battings here, all different kinds, they can get their wide backs, I carry fireside flannels, cottons, I also carry notions still if they, I just, I bring in notions for them.",
      "note": "Deborah sells batting and thread, but no info on specific charges or if included in quilting price",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": "https://www.youtube.com/watch?v=18claPxj3TY&t=1519s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 0.0,
      "high": null,
      "text": null,
      "display": "0 %",
      "note": "Deborah says she does not market outside her area and does not do mail-in",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": "https://www.youtube.com/watch?v=18claPxj3TY&t=917s"
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 12.0,
      "high": 15.0,
      "text": null,
      "display": "12–15 hours",
      "note": "Deborah's current estimate, varies by workload",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": "https://www.youtube.com/watch?v=18claPxj3TY&t=1256s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: queen-size price, edge-to-edge $170; missing: quilts per year; or, alternatively, have: quilting hours per week 12–15 hours; missing: a stated hourly rate",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilting hours per week 12–15 hours; missing: annual earnings (est.)",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Current: Gammill Statler; previously: Gammill Classic (with Intellistitch), Vision 2 (with iPad).",
      "display": "Current: Gammill Statler; previously: Gammill Classic (with Intellistitch), Vision 2 (with iPad).",
      "note": "Progression: Classic → Vision 2 → Statler; all Gammill, Statler is computerized",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": "https://www.youtube.com/watch?v=18claPxj3TY&t=1020s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "Currently 1 Statler; previously had 2 machines at once",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": "https://www.youtube.com/watch?v=18claPxj3TY&t=1020s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 21.0,
      "high": null,
      "text": null,
      "display": "21 years",
      "note": "Started longarm business in 2003, interview in 2024",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": "https://www.youtube.com/watch?v=18claPxj3TY&t=287s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 37.0,
      "high": null,
      "text": null,
      "display": "37 years",
      "note": "Started quilting in 1987, interview in 2024",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": "https://www.youtube.com/watch?v=18claPxj3TY&t=383s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 52,
      "part": null,
      "guest": "Deborah Jenkins",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-52-starting-longarm-quilting-business-deborah-jenkins/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 2.9,
      "high": null,
      "text": null,
      "display": "2.9 ¢/sq in",
      "note": "Donna's stated edge-to-edge rate, ¢/sq in",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": "https://www.youtube.com/watch?v=2Izart0tvNo&t=861s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 4.9,
      "high": 6.9,
      "text": null,
      "display": "4.9–6.9 ¢/sq in",
      "note": "Donna's stated custom rates, ¢/sq in, range for complexity",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": "https://www.youtube.com/watch?v=2Izart0tvNo&t=871s"
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Does not charge for thread; batting is either provided by customer or purchased from Donna. No thread surcharge, batting extra if not supplied.",
      "display": "Does not charge for thread; batting is either provided by customer or purchased from Donna. No thread surcharge, batting extra if not supplied.",
      "note": "Donna's policy on thread and batting charges",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": "https://www.youtube.com/watch?v=2Izart0tvNo&t=902s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 200.0,
      "high": 300.0,
      "text": null,
      "display": "200–300 quilts",
      "note": "Donna: 'several hundred' customer quilts per year",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": "https://www.youtube.com/watch?v=2Izart0tvNo&t=954s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 30.0,
      "high": 35.0,
      "text": null,
      "display": "30–35 hours",
      "note": "Donna's stated weekly business hours",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": "https://www.youtube.com/watch?v=2Izart0tvNo&t=815s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "calculated",
      "low": 52200.0,
      "high": 78300.0,
      "text": null,
      "display": "$52,200–$78,300",
      "note": "quilts per year x edge-to-edge rate x 9000 sq in (queen); at 30–35 hours a week",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "calculated",
      "low": 31.1,
      "high": 54.4,
      "text": null,
      "display": "$31–$54/hr",
      "note": "annual earnings (est.) / (30–35 hours a week x 48 weeks)",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Optimum with Statler (computerized), currently with Ascend upgrade",
      "display": "Gammill Optimum with Statler (computerized), currently with Ascend upgrade",
      "note": "Donna's machine history and current setup",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": "https://www.youtube.com/watch?v=2Izart0tvNo&t=316s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $52,200–$78,300; missing: machine cost",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "Donna refers to a single machine",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": "https://www.youtube.com/watch?v=2Izart0tvNo&t=316s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 14.0,
      "high": null,
      "text": null,
      "display": "14 years",
      "note": "Started business in 2010, interview in 2024",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": "https://www.youtube.com/watch?v=2Izart0tvNo&t=1482s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 14.0,
      "high": null,
      "text": null,
      "display": "14 years",
      "note": "Started quilting in 2010; had sewn since age 7 but not quilting",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": "https://www.youtube.com/watch?v=2Izart0tvNo&t=1482s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 51,
      "part": null,
      "guest": "Donna Goldbeck",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-51-starting-longarm-quilting-business-donna-goldbeck/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 4.0,
      "high": null,
      "text": null,
      "display": "4 ¢/sq in",
      "note": "She charges $35 per square yard, which she says is about 3.5 cents per square inch for custom; higher for more complex work, but no other specific figure given.; stated as 0.04¢ per sq in, read as a decimal slip and corrected",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": "https://www.youtube.com/watch?v=eV8UiPPjI1U&t=967s"
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Sells batting and wide back fabrics in her shop; no detail on how thread or batting are charged for quilting services.",
      "display": "Sells batting and wide back fabrics in her shop; no detail on how thread or batting are charged for quilting services.",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": "https://www.youtube.com/watch?v=eV8UiPPjI1U&t=1072s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 200.0,
      "high": null,
      "text": null,
      "display": "200 quilts",
      "note": "She says 'hundreds per year, at least' for customer quilts.",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": "https://www.youtube.com/watch?v=eV8UiPPjI1U&t=1022s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 35.0,
      "high": null,
      "text": null,
      "display": "35 quilts",
      "note": "She had up to 35 customer quilts at her house at one time.",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": "https://www.youtube.com/watch?v=eV8UiPPjI1U&t=575s"
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": 4.0,
      "text": null,
      "display": "1–4 weeks",
      "note": "Turnaround can be within a week, sometimes up to a month, depending on time of year.",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": "https://www.youtube.com/watch?v=eV8UiPPjI1U&t=1144s"
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilts per year 200 quilts; missing: a price (average price per quilt, queen-size edge-to-edge price, or edge-to-edge rate); or, alternatively, missing: hours per week and a stated hourly rate",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: annual earnings (est.) and hours per week",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Three Gammill longarms: original hand-guided (no stitch regulator), one with stitch regulator, and one with Statler Stitcher (computerized).",
      "display": "Three Gammill longarms: original hand-guided (no stitch regulator), one with stitch regulator, and one with Statler Stitcher (computerized).",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": "https://www.youtube.com/watch?v=eV8UiPPjI1U&t=351s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 3.0,
      "high": null,
      "text": null,
      "display": "3",
      "note": "She currently has three longarms.",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": "https://www.youtube.com/watch?v=eV8UiPPjI1U&t=351s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 23.0,
      "high": 24.0,
      "text": null,
      "display": "23–24 years",
      "note": "Started quilting for customers around 2000-2001; interview in 2024.",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": "https://www.youtube.com/watch?v=eV8UiPPjI1U&t=693s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 25.0,
      "high": 26.0,
      "text": null,
      "display": "25–26 years",
      "note": "Started quilting in the late 1990s; interview in 2024.",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": "https://www.youtube.com/watch?v=eV8UiPPjI1U&t=152s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 48,
      "part": null,
      "guest": "Kristi Droese",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-48-starting-longarm-quilting-business-kristi-droese/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 2.75,
      "high": null,
      "text": null,
      "display": "2.8 ¢/sq in",
      "note": "Kate and Tom's stated edge-to-edge rate per square inch",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": "https://www.youtube.com/watch?v=HqvaJGzpZJ8&t=2250s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Not specified; thread and batting charges not discussed in detail.",
      "display": "Not specified; thread and batting charges not discussed in detail.",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": "https://www.youtube.com/watch?v=HqvaJGzpZJ8&t=0s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 800.0,
      "high": 900.0,
      "text": null,
      "display": "800–900 quilts",
      "note": "Kate and Tom's stated customer quilts per year",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": "https://www.youtube.com/watch?v=HqvaJGzpZJ8&t=2261s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2 weeks",
      "note": "Maximum turnaround time they set for their business",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": "https://www.youtube.com/watch?v=HqvaJGzpZJ8&t=256s"
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 100.0,
      "high": null,
      "text": null,
      "display": "100 %",
      "note": "They do only edge-to-edge, no custom work",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": "https://www.youtube.com/watch?v=HqvaJGzpZJ8&t=1722s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 50.0,
      "high": 60.0,
      "text": null,
      "display": "50–60 hours",
      "note": "Described as 8/9am to 6/7pm, most days, including weekends; estimate",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": "https://www.youtube.com/watch?v=HqvaJGzpZJ8&t=2086s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "calculated",
      "low": 198000.0,
      "high": 222800.0,
      "text": null,
      "display": "$198,000–$222,800",
      "note": "quilts per year x edge-to-edge rate x 9000 sq in (queen); at 50–60 hours a week",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "calculated",
      "low": 68.8,
      "high": 92.8,
      "text": null,
      "display": "$69–$93/hr",
      "note": "annual earnings (est.) / (50–60 hours a week x 48 weeks)",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Statler Optimum (30-inch throat, 12-foot table); Gammill Classic (26-inch throat, 10-foot table); Gammill Optimum (30-inch throat, 8-foot table)",
      "display": "Gammill Statler Optimum (30-inch throat, 12-foot table); Gammill Classic (26-inch throat, 10-foot table); Gammill Optimum (30-inch throat, 8-foot table)",
      "note": "Three machines: two 30-inch Optimums, one 26-inch Classic, various table sizes",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": "https://www.youtube.com/watch?v=HqvaJGzpZJ8&t=609s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $198,000–$222,800; missing: machine cost",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 3.0,
      "high": null,
      "text": null,
      "display": "3",
      "note": "Three longarm machines in production",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": "https://www.youtube.com/watch?v=HqvaJGzpZJ8&t=261s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 8.0,
      "high": null,
      "text": null,
      "display": "8 years",
      "note": "Eight years in business as of interview",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": "https://www.youtube.com/watch?v=HqvaJGzpZJ8&t=479s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 47,
      "part": null,
      "guest": "Kate Wellen",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-47-how-much-to-charge-longarm-quilting-kate/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 3.0,
      "high": null,
      "text": null,
      "display": "3 ¢/sq in",
      "note": "Andrew's stated starting rate for edge-to-edge; includes batting and thread",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": "https://www.youtube.com/watch?v=-VlEiIFIbsk&t=672s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Edge-to-edge rate includes batting and thread. Batting also available for sale. Will piece backing for customer but does not stock wide backs.",
      "display": "Edge-to-edge rate includes batting and thread. Batting also available for sale. Will piece backing for customer but does not stock wide backs.",
      "note": "Includes in E2E rate; sells batting; will piece backing",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": "https://www.youtube.com/watch?v=-VlEiIFIbsk&t=677s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 300.0,
      "high": null,
      "text": null,
      "display": "300 quilts",
      "note": "Over 600 customer quilts in just under 2 years",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": "https://www.youtube.com/watch?v=-VlEiIFIbsk&t=625s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 90.0,
      "high": null,
      "text": null,
      "display": "90 %",
      "note": "Andrew: 90% edge-to-edge, 5% semi-custom, 5% custom",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": "https://www.youtube.com/watch?v=-VlEiIFIbsk&t=640s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 40.0,
      "high": 50.0,
      "text": null,
      "display": "40–50 hours",
      "note": "Andrew: 8-10 hours/day, full time in studio except guild days",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": "https://www.youtube.com/watch?v=-VlEiIFIbsk&t=595s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "calculated",
      "low": 81000.0,
      "high": null,
      "text": null,
      "display": "$81,000",
      "note": "quilts per year x edge-to-edge rate x 9000 sq in (queen); at 40–50 hours a week",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "calculated",
      "low": 33.8,
      "high": 42.2,
      "text": null,
      "display": "$34–$42/hr",
      "note": "annual earnings (est.) / (40–50 hours a week x 48 weeks)",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Statler Ascend",
      "display": "Gammill Statler Ascend",
      "note": "Brand/model stated; no throat or table size given",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": "https://www.youtube.com/watch?v=-VlEiIFIbsk&t=160s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $81,000; missing: machine cost",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "Only one machine currently; goal is to add a second",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": "https://www.youtube.com/watch?v=-VlEiIFIbsk&t=440s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2 years",
      "note": "Just shy of 2 years in business",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": "https://www.youtube.com/watch?v=-VlEiIFIbsk&t=58s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2 years",
      "note": "Andrew: started quilting with the business, just under 2 years ago",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": "https://www.youtube.com/watch?v=-VlEiIFIbsk&t=58s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 44,
      "part": null,
      "guest": "Andrew Snavely",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-44-starting-longarm-quilting-business-andrew-snavely/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Danielle mentions that getting an LLC allows you to buy thread and batting wholesale, which is much cheaper (e.g., $8-9 per spool vs $14-17 retail), but does not specify how she charges customers for thread or batting.",
      "display": "Danielle mentions that getting an LLC allows you to buy thread and batting wholesale, which is much cheaper (e.g., $8-9 per spool vs $14-17 retail), but does not specify how she charges customers for thread or batting.",
      "note": "No info on customer charges; only mentions her own supply costs.",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": "https://www.youtube.com/watch?v=XrAfMvWodyo&t=2857s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 200.0,
      "high": null,
      "text": null,
      "display": "200 quilts",
      "note": "Danielle says 'a couple hundred a year' and gives recent pace of 7 quilts in 8 days.",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": "https://www.youtube.com/watch?v=XrAfMvWodyo&t=1354s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 30.0,
      "high": 36.0,
      "text": null,
      "display": "30–36 hours",
      "note": "Danielle says 5-6 hours per day, typical week; context is quilting and business work.",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": "https://www.youtube.com/watch?v=XrAfMvWodyo&t=2530s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 85.0,
      "high": null,
      "text": null,
      "display": "$85",
      "note": "Danielle says it took 85 customer quilts to pay off her machine; no dollar figure given.",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": "https://www.youtube.com/watch?v=XrAfMvWodyo&t=1131s"
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilts per year 200 quilts; missing: a price (average price per quilt, queen-size edge-to-edge price, or edge-to-edge rate); or, alternatively, have: quilting hours per week 30–36 hours; missing: a stated hourly rate",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilting hours per week 30–36 hours; missing: annual earnings (est.)",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Vision 2.0, 22 inch head, 12 foot frame",
      "display": "Gammill Vision 2.0, 22 inch head, 12 foot frame",
      "note": "Purchased new, delivered Dec 2020.",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": "https://www.youtube.com/watch?v=XrAfMvWodyo&t=315s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1 year",
      "note": "Paid off machine in just under a year with quilting revenue.",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": "https://www.youtube.com/watch?v=XrAfMvWodyo&t=1121s"
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "Only one longarm (Gammill Vision 2.0) mentioned.",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": "https://www.youtube.com/watch?v=XrAfMvWodyo&t=313s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 3.0,
      "high": 4.0,
      "text": null,
      "display": "3–4 years",
      "note": "Started quilting for customers in 2021, LLC in late 2022; interview in 2024.",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": "https://www.youtube.com/watch?v=XrAfMvWodyo&t=771s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 5.0,
      "high": null,
      "text": null,
      "display": "5 years",
      "note": "Started longarming in 2019.",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": "https://www.youtube.com/watch?v=XrAfMvWodyo&t=212s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 43,
      "part": null,
      "guest": "Danielle Butler",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-43-starting-longarm-quilting-business-danielle-butler/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 130.0,
      "high": 150.0,
      "text": null,
      "display": "$130–$150",
      "note": "guest's price for queen memory quilt, includes piecing and quilting; edge-to-edge",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": "https://www.youtube.com/watch?v=9AMyQ4ZBn5I&t=1831s"
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "For baby quilts, batting and thread included in $50 flat rate. For other quilts, not specified.",
      "display": "For baby quilts, batting and thread included in $50 flat rate. For other quilts, not specified.",
      "note": "baby quilt rate includes batting and thread; other cases not detailed",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": "https://www.youtube.com/watch?v=9AMyQ4ZBn5I&t=1334s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 1.5,
      "high": null,
      "text": null,
      "display": "1.5 hours",
      "note": "baby quilt, edge-to-edge, load-run-remove time",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": "https://www.youtube.com/watch?v=9AMyQ4ZBn5I&t=1334s"
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "stated",
      "low": 15.0,
      "high": null,
      "text": null,
      "display": "$15/hr",
      "note": "minimum for custom/semi-custom, guest's stated minimum target",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": "https://www.youtube.com/watch?v=9AMyQ4ZBn5I&t=1972s"
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: queen-size price, edge-to-edge $130–$150; missing: quilts per year; or, alternatively, have: hourly rate (stated) $15/hr; missing: hours per week",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: annual earnings (est.) and hours per week",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Classic, 26 inch throat, purchased 2001, upgraded with stitch regulator in 2005 and Statler in 2011/2012",
      "display": "Gammill Classic, 26 inch throat, purchased 2001, upgraded with stitch regulator in 2005 and Statler in 2011/2012",
      "note": "single machine, hand-guided then computerized",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": "https://www.youtube.com/watch?v=9AMyQ4ZBn5I&t=707s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2 years",
      "note": "paid off first machine in two years, guest's own statement",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": "https://www.youtube.com/watch?v=9AMyQ4ZBn5I&t=857s"
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "one Gammill Classic",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": "https://www.youtube.com/watch?v=9AMyQ4ZBn5I&t=707s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 23.0,
      "high": null,
      "text": null,
      "display": "23 years",
      "note": "started business in 2001, interview in 2024",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": "https://www.youtube.com/watch?v=9AMyQ4ZBn5I&t=1001s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 34.0,
      "high": null,
      "text": null,
      "display": "34 years",
      "note": "started quilting in 1990, interview in 2024",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": "https://www.youtube.com/watch?v=9AMyQ4ZBn5I&t=266s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 33,
      "part": null,
      "guest": "Cathy Kleinschmidt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-33-starting-longarm-quilting-business-cathy-kleinschmidt/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "We have an online system, so when we ring it out, we put it in under quilting or batting and stuff like that, so I could go back in and look at it and see exactly how much it was for quilting and all of that, too.",
      "display": "We have an online system, so when we ring it out, we put it in under quilting or batting and stuff like that, so I could go back in and look at it and see exactly how much it was for quilting and all of that, too.",
      "note": "Charges for batting and quilting are tracked separately in the POS system; no specific pricing stated.",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": "https://www.youtube.com/watch?v=NtzPILrphz4&t=1247s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 672.0,
      "high": null,
      "text": null,
      "display": "672 quilts",
      "note": "Ava did 14 customer quilts in one week; no annual or monthly average given.; stated per week, x48",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": "https://www.youtube.com/watch?v=NtzPILrphz4&t=751s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 100.0,
      "high": null,
      "text": null,
      "display": "100 %",
      "note": "Ava states she just does edge-to-edge at this time.",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": "https://www.youtube.com/watch?v=NtzPILrphz4&t=1043s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 55.0,
      "high": 65.0,
      "text": null,
      "display": "55–65 hours",
      "note": "Ava says she gets to the shop at 7am and leaves at 6 or 8pm; 11-13 hours/day, 5 days/week implied, but not explicitly stated. Using 5 days/week as a conservative estimate.",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": "https://www.youtube.com/watch?v=NtzPILrphz4&t=963s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilts per year 672 quilts; missing: a price (average price per quilt, queen-size edge-to-edge price, or edge-to-edge rate); or, alternatively, have: quilting hours per week 55–65 hours; missing: a stated hourly rate",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilting hours per week 55–65 hours; missing: annual earnings (est.)",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Statler, 22-inch (possibly Classic), computerized",
      "display": "Gammill Statler, 22-inch (possibly Classic), computerized",
      "note": "Ava has a Gammill Statler, 22-inch throat, possibly Classic model; some confusion in transcript but confirmed as 22-inch.",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": "https://www.youtube.com/watch?v=NtzPILrphz4&t=447s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "Ava runs one Gammill Statler.",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": "https://www.youtube.com/watch?v=NtzPILrphz4&t=447s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2 years",
      "note": "Ava started her quilting business at age 21, now 23.",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": "https://www.youtube.com/watch?v=NtzPILrphz4&t=343s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 3.0,
      "high": null,
      "text": null,
      "display": "3 years",
      "note": "Ava has been quilting since 2020; interview is in 2023.",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": "https://www.youtube.com/watch?v=NtzPILrphz4&t=91s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 50,
      "part": null,
      "guest": "Ava Boothe",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-50-starting-longarm-quilting-business-ava-boothe/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "They offer a coupon as a raffle gift at guilds for a percentage off on quilting, batting, thread, and edge-to-edge quilting. No specific charge method or price stated.",
      "display": "They offer a coupon as a raffle gift at guilds for a percentage off on quilting, batting, thread, and edge-to-edge quilting. No specific charge method or price stated.",
      "note": "raffle coupon for % off; no explicit pricing method stated",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": "https://www.youtube.com/watch?v=uXsLC1GshK0&t=1314s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 300.0,
      "high": 350.0,
      "text": null,
      "display": "300–350 quilts",
      "note": "current annual customer quilts since COVID, stated by Vivs/Russ",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": "https://www.youtube.com/watch?v=uXsLC1GshK0&t=2649s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "stated",
      "low": 3.0,
      "high": 4.0,
      "text": null,
      "display": "3–4 weeks",
      "note": "current turnaround, stated as 3 weeks or less, but currently closer to 4 weeks",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": "https://www.youtube.com/watch?v=uXsLC1GshK0&t=2541s"
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 60.0,
      "high": null,
      "text": null,
      "display": "60 %",
      "note": "currently about 40% semi-custom/custom, so 60% edge-to-edge",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": "https://www.youtube.com/watch?v=uXsLC1GshK0&t=2521s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilts per year 300–350 quilts; missing: a price (average price per quilt, queen-size edge-to-edge price, or edge-to-edge rate); or, alternatively, missing: hours per week and a stated hourly rate",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: annual earnings (est.) and hours per week",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "1991 Gammill green machine (manual, 14 ft steel table), 2001 Gammill Classic Plus (now Statler Annie, computerized), 2021 Gammill Statler (computerized), all with large throats and 14 ft tables.",
      "display": "1991 Gammill green machine (manual, 14 ft steel table), 2001 Gammill Classic Plus (now Statler Annie, computerized), 2021 Gammill Statler (computerized), all with large throats and 14 ft tables.",
      "note": "three machines: 1991 manual, 2001 computerized, 2021 computerized",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": "https://www.youtube.com/watch?v=uXsLC1GshK0&t=1113s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 3.0,
      "high": null,
      "text": null,
      "display": "3",
      "note": "currently running three longarms",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": "https://www.youtube.com/watch?v=uXsLC1GshK0&t=1063s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 22.0,
      "high": null,
      "text": null,
      "display": "22 years",
      "note": "Bear's Quilt Shop opened in 2001, interview in 2023",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": "https://www.youtube.com/watch?v=uXsLC1GshK0&t=2374s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 58.0,
      "high": null,
      "text": null,
      "display": "58 years",
      "note": "Vivs: sewing and quilting since age 10, now 68",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": "https://www.youtube.com/watch?v=uXsLC1GshK0&t=150s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 42,
      "part": null,
      "guest": "Vivs Laliberte & Russ Lee",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-42-starting-longarm-quilting-business-vivs-russ/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2 ¢/sq in",
      "note": "Claire's stated rate for edge-to-edge in her rural area, cents per sq in",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": "https://www.youtube.com/watch?v=TwTnwwAWmLA&t=1299s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 8.0,
      "high": null,
      "text": null,
      "display": "8 ¢/sq in",
      "note": "Claire's stated rate for custom quilting, cents per sq in",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": "https://www.youtube.com/watch?v=TwTnwwAWmLA&t=726s"
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Thread is charged as a small fee; batting is sold by the shop owner, not Claire.",
      "display": "Thread is charged as a small fee; batting is sold by the shop owner, not Claire.",
      "note": "Claire charges a small thread fee; batting sold by shop, not included in her price",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": "https://www.youtube.com/watch?v=TwTnwwAWmLA&t=1309s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 14.0,
      "high": null,
      "text": null,
      "display": "14 hours",
      "note": "12 hours/week on home longarm, 2 hours/week at shop on new machine; does not include pattern business",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": "https://www.youtube.com/watch?v=TwTnwwAWmLA&t=1229s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: edge-to-edge rate 2 ¢/sq in; missing: quilts per year; or, alternatively, have: quilting hours per week 14 hours; missing: a stated hourly rate",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilting hours per week 14 hours; missing: annual earnings (est.)",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Vision 2.0 (22\" throat, 10' table); Gammill Statler (30\" throat, 14' table)",
      "display": "Gammill Vision 2.0 (22\" throat, 10' table); Gammill Statler (30\" throat, 14' table)",
      "note": "Claire's two machines: Vision 2.0 (22\"/10'), Statler (30\"/14')",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": "https://www.youtube.com/watch?v=TwTnwwAWmLA&t=1456s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2",
      "note": "Claire currently owns two longarms",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": "https://www.youtube.com/watch?v=TwTnwwAWmLA&t=420s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 4.0,
      "high": null,
      "text": null,
      "display": "4 years",
      "note": "Claire started quilting for customers when she got her Gammill 4 years ago",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": "https://www.youtube.com/watch?v=TwTnwwAWmLA&t=494s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 12.0,
      "high": null,
      "text": null,
      "display": "12 years",
      "note": "Claire has quilted for 12 years (hobby + business)",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": "https://www.youtube.com/watch?v=TwTnwwAWmLA&t=150s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 41,
      "part": null,
      "guest": "Claire Marks",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-41-how-much-charge-longarm-quilting-claire-marks/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2 ¢/sq in",
      "note": "Robin's starting edge-to-edge rate; 2¢/sq in, goes up for density",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": "https://www.youtube.com/watch?v=L_PEeoBUBk0&t=1826s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "My fees include thread. I don't charge extra for thread or bobbins. Only variegated thread is extra. Batting is sold; she buys wholesale and stocks multiple types.",
      "display": "My fees include thread. I don't charge extra for thread or bobbins. Only variegated thread is extra. Batting is sold; she buys wholesale and stocks multiple types.",
      "note": "Thread included except variegated; batting sold, multiple types",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": "https://www.youtube.com/watch?v=L_PEeoBUBk0&t=2766s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 95.0,
      "high": null,
      "text": null,
      "display": "95 %",
      "note": "Robin: 95% edge-to-edge, 5% custom",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": "https://www.youtube.com/watch?v=L_PEeoBUBk0&t=1755s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 35.0,
      "high": null,
      "text": null,
      "display": "35 hours",
      "note": "Robin: about 35 hours/week on the business",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": "https://www.youtube.com/watch?v=L_PEeoBUBk0&t=1570s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 6000.0,
      "high": null,
      "text": null,
      "display": "$6,000",
      "note": "Robin: first year revenue was $6,000",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": "https://www.youtube.com/watch?v=L_PEeoBUBk0&t=2366s"
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: edge-to-edge rate 2 ¢/sq in; missing: quilts per year; or, alternatively, have: quilting hours per week 35 hours; missing: a stated hourly rate",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilting hours per week 35 hours; missing: annual earnings (est.)",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Three Gammill longarms: Vision (22\" head, 12' frame), two 30\" head Gammills (Statler computerized).",
      "display": "Three Gammill longarms: Vision (22\" head, 12' frame), two 30\" head Gammills (Statler computerized).",
      "note": "Vision 22\"/12', two 30\" Gammills, Statler computerized",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": "https://www.youtube.com/watch?v=L_PEeoBUBk0&t=640s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 3.0,
      "high": null,
      "text": null,
      "display": "3",
      "note": "Robin currently runs 3 longarms",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": "https://www.youtube.com/watch?v=L_PEeoBUBk0&t=844s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 12.0,
      "high": null,
      "text": null,
      "display": "12 years",
      "note": "Robin: on her 12th year in business",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": "https://www.youtube.com/watch?v=L_PEeoBUBk0&t=123s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 37,
      "part": null,
      "guest": "Robin Jordan",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-37-starting-longarm-quilting-business-robin-jordan/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 2.5,
      "high": null,
      "text": null,
      "display": "2.5 ¢/sq in",
      "note": "Holly's stated edge-to-edge rate per square inch",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": "https://www.youtube.com/watch?v=u1hMBzrWLfI&t=758s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 8.0,
      "high": 9.0,
      "text": null,
      "display": "8–9 ¢/sq in",
      "note": "Holly's stated range for complex custom work per square inch",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": "https://www.youtube.com/watch?v=u1hMBzrWLfI&t=765s"
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2 weeks",
      "note": "Holly promised and delivered a two-week turnaround during business",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": "https://www.youtube.com/watch?v=u1hMBzrWLfI&t=524s"
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 40.0,
      "high": null,
      "text": null,
      "display": "40 hours",
      "note": "Holly worked at least 40 hours per week in 2014-2016",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": "https://www.youtube.com/watch?v=u1hMBzrWLfI&t=510s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: edge-to-edge rate 2.5 ¢/sq in; missing: quilts per year; or, alternatively, have: quilting hours per week 40 hours; missing: a stated hourly rate",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilting hours per week 40 hours; missing: annual earnings (est.)",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill freehand (2003-2009), then Statler Stitcher (owned four over time), ran two Statlers at once 2009-2016",
      "display": "Gammill freehand (2003-2009), then Statler Stitcher (owned four over time), ran two Statlers at once 2009-2016",
      "note": "Details of machine history and models",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": "https://www.youtube.com/watch?v=u1hMBzrWLfI&t=398s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2",
      "note": "Ran two Statler Stitchers at once during main business years",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": "https://www.youtube.com/watch?v=u1hMBzrWLfI&t=474s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 7.0,
      "high": null,
      "text": null,
      "display": "7 years",
      "note": "Ran business full-time from 2009 to 2016",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": "https://www.youtube.com/watch?v=u1hMBzrWLfI&t=463s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 43.0,
      "high": null,
      "text": null,
      "display": "43 years",
      "note": "Holly has quilted for 43 years",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": "https://www.youtube.com/watch?v=u1hMBzrWLfI&t=90s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 35,
      "part": null,
      "guest": "Holly Potvin",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-35-starting-longarm-quilting-business-holly-potvin/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Discusses recommending different battings (e.g., 80/20 or 50/50 for baby quilts, cotton with scrim for wall quilts), but does not state how thread or batting are charged to customers.",
      "display": "Discusses recommending different battings (e.g., 80/20 or 50/50 for baby quilts, cotton with scrim for wall quilts), but does not state how thread or batting are charged to customers.",
      "note": "No pricing or charge method given",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": "https://www.youtube.com/watch?v=01Zll-xyzqI&t=799s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 25.0,
      "high": null,
      "text": null,
      "display": "25 quilts",
      "note": "Customer quilts quilted for pay in current year, as stated by Linda",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": "https://www.youtube.com/watch?v=01Zll-xyzqI&t=1962s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "stated",
      "low": 45.0,
      "high": null,
      "text": null,
      "display": "$45/hr",
      "note": "Linda's stated hourly target for her business",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": "https://www.youtube.com/watch?v=01Zll-xyzqI&t=2488s"
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilts per year 25 quilts; missing: a price (average price per quilt, queen-size edge-to-edge price, or edge-to-edge rate); or, alternatively, have: hourly rate (stated) $45/hr; missing: hours per week",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: annual earnings (est.) and hours per week",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Statler (current); previously hand-guided Gammill; 30-inch machine mentioned for current setup",
      "display": "Gammill Statler (current); previously hand-guided Gammill; 30-inch machine mentioned for current setup",
      "note": "Current machine is a Statler, 30-inch; previously had hand-guided Gammill",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": "https://www.youtube.com/watch?v=01Zll-xyzqI&t=1750s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "Currently owns one machine",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": "https://www.youtube.com/watch?v=01Zll-xyzqI&t=139s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 24.0,
      "high": null,
      "text": null,
      "display": "24 years",
      "note": "Started business in 1999; interview in 2023",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": "https://www.youtube.com/watch?v=01Zll-xyzqI&t=42s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 50.0,
      "high": null,
      "text": null,
      "display": "50 years",
      "note": "Linda says she has been a quilter for 50 years",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": "https://www.youtube.com/watch?v=01Zll-xyzqI&t=1728s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 61,
      "part": null,
      "guest": "Linda Thielfoldt",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-61-how-much-to-charge-longarm-quilting-linda/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 2.3,
      "high": null,
      "text": null,
      "display": "2.3 ¢/sq in",
      "note": "Paige's stated rate, calculated from $30/sq yd; includes thread, batting, setup",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": "https://www.youtube.com/watch?v=4-miiITDyOI&t=1432s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Edge-to-edge price includes thread, batting, and setup. Ten kinds of batting available; most people buy backing from her. 900 thread colors.",
      "display": "Edge-to-edge price includes thread, batting, and setup. Ten kinds of batting available; most people buy backing from her. 900 thread colors.",
      "note": "Paige's business model; thread/batting included in base rate",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": "https://www.youtube.com/watch?v=4-miiITDyOI&t=1335s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "stated",
      "low": 250000.0,
      "high": null,
      "text": null,
      "display": "$250,000",
      "note": "Paige's 2024 projected revenue; 'on track to do $250,000'",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": "https://www.youtube.com/watch?v=4-miiITDyOI&t=1513s"
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: edge-to-edge rate 2.3 ¢/sq in; missing: quilts per year; or, alternatively, missing: hours per week and a stated hourly rate",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: annual earnings (est.) and hours per week",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Five Gammill longarms (Statler, Stewie, Stella, Stormy, Optimus Prime); original was Classic Plus with stitch regulator, later added Statler; all Gammill brand.",
      "display": "Five Gammill longarms (Statler, Stewie, Stella, Stormy, Optimus Prime); original was Classic Plus with stitch regulator, later added Statler; all Gammill brand.",
      "note": "Paige's current and past machines, all Gammill, some computerized",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": "https://www.youtube.com/watch?v=4-miiITDyOI&t=3325s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 5.0,
      "high": null,
      "text": null,
      "display": "5",
      "note": "Paige's current count, confirmed in interview",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": "https://www.youtube.com/watch?v=4-miiITDyOI&t=148s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 25.0,
      "high": null,
      "text": null,
      "display": "25 years",
      "note": "Started longarming professionally in 2000; interview in 2024",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": "https://www.youtube.com/watch?v=4-miiITDyOI&t=260s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 53.0,
      "high": null,
      "text": null,
      "display": "53 years",
      "note": "Quilting since age 7; Paige is 60 in 2024",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": "https://www.youtube.com/watch?v=4-miiITDyOI&t=245s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 60,
      "part": null,
      "guest": "Page Johnson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-60-how-much-to-charge-longarm-quilting-page/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Not mentioned.",
      "display": "Not mentioned.",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": "https://www.youtube.com/watch?v=zwlrhllo-AM&t=0s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "stated",
      "low": 400.0,
      "high": null,
      "text": null,
      "display": "400 quilts",
      "note": "Brenda's current annual customer quilt volume; was about 200/year when she started",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": "https://www.youtube.com/watch?v=zwlrhllo-AM&t=1132s"
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 15.0,
      "high": 60.0,
      "text": null,
      "display": "15–60 hours",
      "note": "15-20 in summer, 35-60 in winter; includes all business activities",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": "https://www.youtube.com/watch?v=zwlrhllo-AM&t=883s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilts per year 400 quilts; missing: a price (average price per quilt, queen-size edge-to-edge price, or edge-to-edge rate); or, alternatively, have: quilting hours per week 15–60 hours; missing: a stated hourly rate",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilting hours per week 15–60 hours; missing: annual earnings (est.)",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Statler Optimum (Gammill), upgraded with new computer and track system about 4 years ago; original machine ~20 years old",
      "display": "Statler Optimum (Gammill), upgraded with new computer and track system about 4 years ago; original machine ~20 years old",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": "https://www.youtube.com/watch?v=zwlrhllo-AM&t=330s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "One machine in use",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": "https://www.youtube.com/watch?v=zwlrhllo-AM&t=1139s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 5.0,
      "high": null,
      "text": null,
      "display": "5 years",
      "note": "Brenda has run the business for about 5 years",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": "https://www.youtube.com/watch?v=zwlrhllo-AM&t=132s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 58,
      "part": null,
      "guest": "Brenda Farris",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-58-starting-longarm-quilting-business-brenda-farris/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 1.5,
      "high": null,
      "text": null,
      "display": "1.5 ¢/sq in",
      "note": "Traci's stated rate for edge-to-edge; 'a penny and a half' per square inch",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": "https://www.youtube.com/watch?v=mda4sYevR5A&t=1370s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Not charging for thread currently; may charge in future. Carries batting for convenience, sells if needed.",
      "display": "Not charging for thread currently; may charge in future. Carries batting for convenience, sells if needed.",
      "note": "Traci does not charge for thread now; carries batting for customer convenience.",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": "https://www.youtube.com/watch?v=mda4sYevR5A&t=1391s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: edge-to-edge rate 1.5 ¢/sq in; missing: quilts per year; or, alternatively, missing: hours per week and a stated hourly rate",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: annual earnings (est.) and hours per week",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Classic, upgraded with regulated stitch, Vision One",
      "display": "Gammill Classic, upgraded with regulated stitch, Vision One",
      "note": "Traci's machine as described in the interview",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": "https://www.youtube.com/watch?v=mda4sYevR5A&t=735s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "Traci owns one Gammill machine",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": "https://www.youtube.com/watch?v=mda4sYevR5A&t=721s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1 year",
      "note": "Traci has been quilting as a business for one year",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": "https://www.youtube.com/watch?v=mda4sYevR5A&t=619s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 5.0,
      "high": null,
      "text": null,
      "display": "5 years",
      "note": "Traci has been longarming for five years (including time on others' machines)",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": "https://www.youtube.com/watch?v=mda4sYevR5A&t=195s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 32,
      "part": null,
      "guest": "Traci Smith",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-32-how-much-to-charge-longarm-quilting-traci/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "No separate thread, needle, or trim fee. Batting (80/20) is included in the all-in price unless customer requests a different batting, which may change the price slightly.",
      "display": "No separate thread, needle, or trim fee. Batting (80/20) is included in the all-in price unless customer requests a different batting, which may change the price slightly.",
      "note": "explains all-in pricing and what is included",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": "https://www.youtube.com/watch?v=lDI2R7Wo1N4&t=2136s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: quilts per year and a price (average price per quilt, queen-size edge-to-edge price, or edge-to-edge rate); or, alternatively, missing: hours per week and a stated hourly rate",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: annual earnings (est.) and hours per week",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Two Gammill Ascend longarms: one 30-inch throat, one 26-inch throat. Previously used a Statler and briefly a small Nova.",
      "display": "Two Gammill Ascend longarms: one 30-inch throat, one 26-inch throat. Previously used a Statler and briefly a small Nova.",
      "note": "describes both machines and prior experience",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": "https://www.youtube.com/watch?v=lDI2R7Wo1N4&t=115s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": null,
      "text": null,
      "display": "2",
      "note": "currently runs two Gammill Ascend longarms",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": "https://www.youtube.com/watch?v=lDI2R7Wo1N4&t=107s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 57,
      "part": null,
      "guest": "Doc Wiginton",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-57-starting-longarm-quilting-business-doc-wiginton/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: quilts per year and a price (average price per quilt, queen-size edge-to-edge price, or edge-to-edge rate); or, alternatively, missing: hours per week and a stated hourly rate",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: annual earnings (est.) and hours per week",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill (various models, including Statler and Statler Ascend; hand-guided and computerized; retrofits possible)",
      "display": "Gammill (various models, including Statler and Statler Ascend; hand-guided and computerized; retrofits possible)",
      "note": "AFP finances Gammill machines, including new, retrofits, and classroom/preloved units",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": "https://www.youtube.com/watch?v=_J4d4ozjDB8&t=1640s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 20.0,
      "high": null,
      "text": null,
      "display": "20 years",
      "note": "AFP (American Financial Partners) years in business, as stated by Kerry",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": "https://www.youtube.com/watch?v=_J4d4ozjDB8&t=292s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 53,
      "part": null,
      "guest": "Jackie Paulson & Carrie Radloff",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-53-starting-longarm-quilting-business-longarm-finance/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 2.5,
      "high": null,
      "text": null,
      "display": "2.5 ¢/sq in",
      "note": "Colleen's stated edge-to-edge rate, ¢/sq in",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": "https://www.youtube.com/watch?v=3D6z4fhZExs&t=1164s"
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "stated",
      "low": 5.0,
      "high": null,
      "text": null,
      "display": "5 ¢/sq in",
      "note": "Colleen's stated custom rate, ¢/sq in",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": "https://www.youtube.com/watch?v=3D6z4fhZExs&t=1177s"
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "She did not state how thread and batting are charged to customers.",
      "display": "She did not state how thread and batting are charged to customers.",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": "https://www.youtube.com/watch?v=3D6z4fhZExs&t=0s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "stated",
      "low": 2.0,
      "high": 4.3,
      "text": null,
      "display": "2–4.3 weeks",
      "note": "Colleen: sometimes 2 weeks, usually less than 30 days",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": "https://www.youtube.com/watch?v=3D6z4fhZExs&t=1006s"
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "stated",
      "low": 65.0,
      "high": 70.0,
      "text": null,
      "display": "65–70 %",
      "note": "Colleen: 65-70% of work is edge-to-edge",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": "https://www.youtube.com/watch?v=3D6z4fhZExs&t=1122s"
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 30.0,
      "high": null,
      "text": null,
      "display": "30 hours",
      "note": "Colleen: about 30 hours/week, sometimes more",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": "https://www.youtube.com/watch?v=3D6z4fhZExs&t=984s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "stated",
      "low": 50.0,
      "high": null,
      "text": null,
      "display": "$50/hr",
      "note": "Colleen: edge-to-edge rate works out to about $50/hour",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": "https://www.youtube.com/watch?v=3D6z4fhZExs&t=1169s"
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "calculated",
      "low": 72000.0,
      "high": null,
      "text": null,
      "display": "$72,000",
      "note": "hours per week x hourly rate x 48 weeks",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "calculated",
      "low": 50.0,
      "high": null,
      "text": null,
      "display": "$50/hr",
      "note": "annual earnings (est.) / (30 hours a week x 48 weeks)",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Classic, 14-foot table, upgraded to Statler in 2017, now has Ascend",
      "display": "Gammill Classic, 14-foot table, upgraded to Statler in 2017, now has Ascend",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": "https://www.youtube.com/watch?v=3D6z4fhZExs&t=958s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 3.0,
      "high": null,
      "text": null,
      "display": "3 years",
      "note": "Paid off machine in less than 3 years, working part-time",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": "https://www.youtube.com/watch?v=3D6z4fhZExs&t=843s"
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: annual earnings (est.) $72,000; missing: machine cost",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "One machine, moved with her",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": "https://www.youtube.com/watch?v=3D6z4fhZExs&t=916s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 25.0,
      "high": null,
      "text": null,
      "display": "25 years",
      "note": "Colleen: 25 years in business (since 1999)",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": "https://www.youtube.com/watch?v=3D6z4fhZExs&t=327s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 26.0,
      "high": null,
      "text": null,
      "display": "26 years",
      "note": "Started quilting in July 1998",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": "https://www.youtube.com/watch?v=3D6z4fhZExs&t=3144s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 36,
      "part": null,
      "guest": "Colleen Granger",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-36-starting-longarm-quilting-business-colleen-granger/",
      "source": null
    },
    {
      "key": "e2e_rate_sqin",
      "label": "Edge-to-edge rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "custom_rate_sqin",
      "label": "Custom rate",
      "group": "Pricing",
      "unit": "¢/sq in",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "queen_price_e2e",
      "label": "Queen-size price, edge-to-edge",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "queen_price_custom",
      "label": "Queen-size price, custom",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "avg_price_per_quilt",
      "label": "Average price per quilt",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "tshirt_quilt_price",
      "label": "T-shirt quilt price",
      "group": "Pricing",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "thread_batting",
      "label": "Thread and batting charges",
      "group": "Pricing",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "unclear; no mention of how thread or batting are charged",
      "display": "unclear; no mention of how thread or batting are charged",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": "https://www.youtube.com/watch?v=_PXcfxk8sHU&t=0s"
    },
    {
      "key": "quilts_per_year",
      "label": "Quilts per year",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "backlog",
      "label": "Backlog / waiting list",
      "group": "Volume and capacity",
      "unit": "quilts",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "turnaround",
      "label": "Turnaround time",
      "group": "Volume and capacity",
      "unit": "weeks",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "time_per_quilt_e2e",
      "label": "Time per quilt, edge-to-edge",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "time_per_quilt_custom",
      "label": "Time per quilt, custom",
      "group": "Volume and capacity",
      "unit": "hours",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "e2e_share",
      "label": "Edge-to-edge share of work",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "mail_in_share",
      "label": "Mail-in share",
      "group": "Volume and capacity",
      "unit": "%",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "hours_per_week",
      "label": "Quilting hours per week",
      "group": "Time",
      "unit": "hours",
      "kind": "number",
      "basis": "stated",
      "low": 20.0,
      "high": 25.0,
      "text": null,
      "display": "20–25 hours",
      "note": "Sarah: plans to spend 4-5 hours per day, part-time, after leaving other job",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": "https://www.youtube.com/watch?v=_PXcfxk8sHU&t=1873s"
    },
    {
      "key": "hourly_rate",
      "label": "Hourly rate (stated)",
      "group": "Time",
      "unit": "$/hr",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "annual_revenue",
      "label": "Annual revenue (stated)",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "worst_year_revenue",
      "label": "Worst year revenue",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "revenue_per_machine",
      "label": "Lifetime revenue per machine",
      "group": "Money",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "annual_earnings_est",
      "label": "Annual earnings (est.)",
      "group": "Money",
      "unit": "$",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: quilts per year and a price (average price per quilt, queen-size edge-to-edge price, or edge-to-edge rate); or, alternatively, have: quilting hours per week 20–25 hours; missing: a stated hourly rate",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "hourly_rate_est",
      "label": "Effective hourly rate (est.)",
      "group": "Money",
      "unit": "$/hr",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "have: quilting hours per week 20–25 hours; missing: annual earnings (est.)",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "machine",
      "label": "Machine (model, throat, table)",
      "group": "Equipment",
      "unit": "",
      "kind": "text",
      "basis": "stated",
      "low": null,
      "high": null,
      "text": "Gammill Ascend, 30 inch throat, 14 foot table, Statler computerized",
      "display": "Gammill Ascend, 30 inch throat, 14 foot table, Statler computerized",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": "https://www.youtube.com/watch?v=_PXcfxk8sHU&t=459s"
    },
    {
      "key": "machine_cost",
      "label": "Machine cost",
      "group": "Equipment",
      "unit": "$",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "machine_payback",
      "label": "Machine payback (stated)",
      "group": "Equipment",
      "unit": "years",
      "kind": "number",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "machine_payback_est",
      "label": "Machine payback (est.)",
      "group": "Equipment",
      "unit": "years",
      "kind": "calculated",
      "basis": "unclear",
      "low": null,
      "high": null,
      "text": null,
      "display": "unclear",
      "note": "missing: machine cost and annual earnings (est.)",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": null
    },
    {
      "key": "machines_count",
      "label": "Number of machines",
      "group": "Equipment",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1",
      "note": "One Gammill Ascend in use; mention of possible future expansion",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": "https://www.youtube.com/watch?v=_PXcfxk8sHU&t=459s"
    },
    {
      "key": "studio_size",
      "label": "Studio size",
      "group": "Equipment",
      "unit": "sq ft",
      "kind": "number",
      "basis": "stated",
      "low": 1200.0,
      "high": null,
      "text": null,
      "display": "1,200 sq ft",
      "note": "1200 sq ft house used as quilting cottage; includes sewing and living areas",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": "https://www.youtube.com/watch?v=_PXcfxk8sHU&t=1440s"
    },
    {
      "key": "years_in_business",
      "label": "Years in business",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 1.0,
      "high": null,
      "text": null,
      "display": "1 year",
      "note": "Business started September 2024; just over a year as of Nov 2025",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": "https://www.youtube.com/watch?v=_PXcfxk8sHU&t=151s"
    },
    {
      "key": "years_quilting",
      "label": "Years quilting",
      "group": "Business profile",
      "unit": "years",
      "kind": "number",
      "basis": "stated",
      "low": 18.0,
      "high": null,
      "text": null,
      "display": "18 years",
      "note": "Leslie: took first quilting class 18 years ago",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": "https://www.youtube.com/watch?v=_PXcfxk8sHU&t=239s"
    },
    {
      "key": "customers",
      "label": "Customers",
      "group": "Business profile",
      "unit": "",
      "kind": "number",
      "basis": "stated",
      "low": 4.0,
      "high": null,
      "text": null,
      "display": "4",
      "note": "Four non-family customers as of interview; additional family quilts not counted",
      "episode": 68,
      "part": null,
      "guest": "Leslie and Sarah Sisson",
      "article": "https://quiltingbusinesssuccess.com/episodes/episode-68-starting-longarm-quilting-business-happy-bee/",
      "source": "https://www.youtube.com/watch?v=_PXcfxk8sHU&t=557s"
    }
  ]
}